Google To Axe Unskippable 30-Second Ad Format on YouTube from Next Year


It’s time to say goodbye to those unskippable adverts on YouTube, which have definitely annoyed you once in a while. Yes, the video streaming channel, supervised by Google, has announced that it will kill its 30-second unskippable ads on the videos from next year, so as to not put the viewers’ patience levels to test anymore, and better the user experience overall.


Google, in an official statement, said:

“As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”

However, as disappointing as it may sound, Google will still be continuing with other YouTube advertising formats, including the 20-second ad slots.

The decision has received a cool welcome from YouTube users, as it will surely make it really pleasing to watch videos without those ads meddling in.

YouTube, which has so far enjoyed the total monopoly on the video sharing space, is now witnessing competition, greater than ever, from counterparts like Instagram and Facebook, which have launched their respective video features.

To be as good as others, if not better, Google has to think of effective ways to improve user engagement on YouTube and stay competitive.

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