When Microsoft took over Nokia, an agreement was signed that Nokia will not release Nokia branded handsets up to 30 months. Back in September, the term got completed so we might soon see Nokia logos in Android phones.
Interestingly, in last spring, Microsoft sold its right to sell “Nokia branded phones” to a Finnish company, HMD Global and in turn, HMD Global hired the largest independent advertising firm in the UK, Mother. Mother will put marketing effort to enhance selling Nokia branded Smartphones.
Pekka Rantala, HMD Global’s chief marketing officer, said
“Nokia is a truly iconic, globally recognised and trusted brand. As the exclusive licensee of the Nokia brand for mobile phones and tablets, our ambition was to find a like-minded agency who grasped both the opportunity and responsibility in bringing a new product range to market. We are confident that in Mother we have found a partner who can help us do so for a new generation of consumers around the world.”
Further, the co-founder of ad and PR agency, Mother said
“Nokia is a brand that is known and loved all over the world. We are thrilled to be working with HMD Global as it begins this exciting new chapter for Nokia branded mobile phones.”
According to the publication source, Mother is hired to execute a global launch campaign in early 2017 for promoting Nokia Smartphones. Further, the source states that there will be Nokia hardware related announcements throughout 2017. Some Nokia Smartphones are expected to launch in February 2017 at the MWC 2017 event.